SEO In production
What We Learned Auditing 351 Family Law Firms
Patterns from the 2026 Family Law Search Visibility Benchmark: the critical gap most firms sit in, the $2.4M/month in PPC spend, and what the top scorers do differently.
Articles
Standalone answers to specific questions. For the full picture on a channel, start with the five core guides.
All articles
Content In production
The 100-Article ChatGPT Mistake
A firm paid for 100 AI-written articles and got a year of flat traffic. The repair, the recovery curve, and what AI is actually good for in law firm content.
Google Ads In production
Buying Family Law Leads vs. Building Your Own Pipeline
Lead generation services sell the same divorce lead to several firms at once. Here's the real cost comparison against owning your own marketing, with the math shown.
In production
How Much Should a Family Law Firm Spend on Marketing?
Benchmarks and the math behind a family law marketing budget: percentage of revenue, cost per case by channel, and the spending floor below which campaigns starve.
Content In production
Family Law Marketing Ideas That Actually Work
A working list of family law marketing moves ranked by evidence, not novelty — what fills consultation calendars, in roughly the order a small firm should deploy them.
In production
How to Build a Family Law Marketing Plan
A working marketing plan for a family law firm fits on two pages: where clients come from, what each channel costs, and what you'll measure. Here's the structure.
Google Ads In production
Google Local Services Ads for Family Law: Worth It?
LSAs put your firm at the very top with a Google screen behind it, and you pay per lead instead of per click. The catch is volume, control, and lead quality.
Intake In production
How to Get Family Law Clients: The Channels Ranked
Where family law clients actually come from — referrals, search, maps, ads — and how a newer or growing firm builds each channel in the right order.
In production
How to Tell If Your Law Firm's Marketing Is Actually Working
The attribution framework for law firm marketing: tracking consultations to their source, the numbers that matter monthly, and the questions your agency should answer easily.
SEO In production
Local SEO for Family Lawyers: The Map Pack Playbook
Most family law clients hire within driving distance. The local map pack drives a large share of those calls — and your Google Business Profile decides whether you're in it.