SEO
What We Learned Auditing 351 Family Law Firms
What I found auditing 351 family law firms across 20 U.S. markets: a 54/100 average, $2.4M a month in fragile ad spend, and why the bar to lead is low.
Articles
Standalone answers to specific questions. For the full picture on a channel, start with the five core guides.
All articles
Content
The 100-Article ChatGPT Mistake
A firm paid for 100 AI-written articles and got a year of flat traffic. The repair, the recovery curve, and what AI is actually good for in law firm content.
Google Ads
Buying Family Law Leads vs. Building Your Own Pipeline
Lead services sell the same divorce lead to several firms at once. The honest cost-per-signed-case comparison against a pipeline you own, with the math.
How Much Should a Family Law Firm Spend on Marketing?
The math behind a family law marketing budget: percentage of revenue, cost per signed case by channel, and the paid-search floor below which campaigns starve.
Content
Family Law Marketing Ideas That Actually Work
Family law marketing moves ranked by what actually fills consultation calendars, in the order a small firm should deploy them, with the reasoning for each.
How to Build a Family Law Marketing Plan
A working family law marketing plan fits on two pages: where cases come from, what each channel costs, and what you measure. Here is the template.
Google Ads
Google Local Services Ads for Family Law: Worth It?
Local Services Ads put your firm on top with a Google Screened badge, and you pay per lead, not per click. How the screening, disputes, and volume cap work.
Intake
How to Get Family Law Clients: The Channels Ranked
Where family law clients actually come from (referrals, search, maps, ads), and how a newer or growing firm builds each channel in the right order.
How to Tell If Your Law Firm's Marketing Is Actually Working
How to tell if your law firm's marketing works: track consultations to their source, and calculate cost per signed case against your real close rate.
SEO
Local SEO for Family Lawyers: The Map Pack Playbook
Most family law calls start in Google's local map pack. The field-by-field playbook to get in, build a review engine, and prove which calls came from search.