The 100-Article ChatGPT Mistake
A firm paid for 100 AI-written articles and got a year of flat traffic. The repair, the recovery curve, and what AI is actually good for in law firm content.
By Josh Kilen · Updated June 9, 2026
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This is the story behind Exhibit C on our homepage: one firm, one content vendor, 100 ChatGPT articles, twelve months of nothing. Then the cleanup, and the curve finally turning. It’s the clearest before-and-after we’ve seen on what AI content does and doesn’t do.
The setup: a content company with a shortcut
A year of flat: what 100 articles bought
The diagnosis: why volume without judgment fails
The repair: pruning, consolidation, and content worth reading
The recovery curve
What AI is actually for in law firm content
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