How to Tell If Your Law Firm's Marketing Is Actually Working
The attribution framework for law firm marketing: tracking consultations to their source, the numbers that matter monthly, and the questions your agency should answer easily.
By Josh Kilen · Updated June 9, 2026
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Firms cancel marketing that works and keep marketing that doesn’t, for the same reason: nobody connected the new-client calls to their source. When the work is invisible, the budget feels optional. This article is the framework for making it visible.
Why working marketing gets cancelled
Tracking consultations to source: the minimum setup
The monthly numbers that matter (and the vanity ones)
What your agency should be able to show you
Running the attribution conversation with a vendor
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