Original research · 2026
2026 Family Law Search Visibility Benchmark
Through Cascade Digital Marketing, we audited the search visibility of 351 family law firms across 20 mid-size U.S. markets in 15 states — every major region of the country. The question was simple: when someone in your city searches for help, can they find you? For most firms, the answer was no.
- 351
- firms audited across 15 states
- 54/100
- average search visibility score
- 56%
- of firms scored in the critical gap
- $2.4M+
- per month in PPC spend identified
What the audit found
- The average firm scores 54 out of 100 on combined search visibility — how findable a firm is across Google search, maps, and AI-driven results.
- More than half the market (56%) sits in the critical gap: firms that are effectively invisible for the searches their future clients actually make.
- Over $2.4 million per month in pay-per-click spend is flowing through these 20 markets — much of it from firms whose websites and intake can't convert the clicks they're buying.
- The ceiling is real: the highest-scoring firm hit 92. The playbook that gets a firm there isn't exotic; it's consistent fundamentals, which is what this site teaches.
The full report — market-by-market scores, methodology, and what the top-scoring firms do differently — is published at Cascade Digital Marketing:
Read the full 2026 benchmark report →
Curious what these findings look like in practice? What We Learned Auditing 351 Family Law Firms walks through the patterns behind the numbers.
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