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A free email course on family law marketing fundamentals: the channels that work, the spending mistakes, and how to tell if any of it is working.
Start the free courseFor family law firm owners
Family law marketing that can show its work
Straight answers about what fills a family law firm's consultation calendar — Google Ads, search, websites, intake — from a team that has run this exact work since 2016. Every claim on this site comes with the evidence attached.
The questions pile up faster than the answers
Family law marketing is almost as hard as the work itself. Should you run Google Ads or Local Services Ads? Does the blog matter? Why does the phone ring with tire-kickers who can't retain you? Where did last year's marketing budget actually go?
You can spend hundreds of hours reading about this and end up exactly where you started, because most marketing advice is written for every business at once. Family law is different. Your clients arrive in crisis, often at 2am, often searching on a phone. Guidance written for personal injury or criminal defense transfers poorly. Cookie-cutter agency packages transfer worse.
Since 2016 we've marketed family law firms through Cascade Digital Marketing — our first client was a family law firm in Tacoma. We don't have secrets and we aren't gurus. We do the simple things that work, and we stop firms from paying for the expensive things that don't.
"It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent."
— Charlie Munger
That approach produces results that look like this:
Exhibit A
Exhibit B
Exhibit B is the one to sit with. That firm wasn't lazy and wasn't cheap — they were running ads the whole time. The spend was real; the mistakes were ordinary and invisible to them. Most family law marketing problems look like that: not a missing secret, just a few quiet errors compounding month after month.
The same pattern shows up in content. One firm hired a content company that pushed out 100 ChatGPT articles. Traffic stayed flat for a year. We repaired the site's reputation, added content worth reading, and the curve turned:
Exhibit C
Fewer mistakes, better results. The full story of that content repair is in The 100-Article ChatGPT Mistake.
We audited 351 family law firms across 20 U.S. markets
- 351
- firms audited, 15 states
- 54/100
- average search visibility score
- 56%
- of firms in the critical gap
- $2.4M+
- per month in PPC spend identified
Three honest ways to get this handled
Learn it, get advice on it, or hire it out. The right path depends on your cash flow, your time, and how much of this you want to own yourself. All three start here.
Book a Strategy Session
You want expert eyes on your specific situation.
$250 for 60 minutes of straight answers about your firm's marketing. Every dollar credits toward any future project, the same way your consult fee credits toward a retainer.
Reserve your sessionHave Us Run It
You didn't go to law school to do marketing.
Full-service marketing for family law firms through Cascade Digital Marketing: website, ads, content, and email, accountable to consultations booked, not impressions.
See how Cascade worksStart with the fundamentals
Five guides cover the decisions that move a family law practice. Each one shows its evidence.
Google Ads
Google Ads for Family Law Firms
The channel that fills consultation calendars fastest, and the mistakes that quietly drain budgets.
SEOFamily Law SEO
How family law firms get found in Google and AI search, without gambling on guesswork.
WebsitesFamily Law Firm Websites
What turns an anxious 2am visitor into a booked consultation, and what sends them away.
ContentContent Marketing for Family Law
Content that builds authority and earns citations, and the 100-article mistake to avoid.
IntakeIntake & Lead Handling
Most firms lose cases after the phone rings. Here is where the leaks are.
All articles →What clients say
“Working with Josh has been great. He helped transform my website and continues to assist my business. I've referred him to colleagues and will continue to do so.”
“Working with Josh has been one of the best decisions our business has ever made. He manages our Google and Facebook ads, transformed our website and continues to do so as our company grows, and manages our SEO/Blog content. He is transparent and responsive.”
“Josh provides a lot of value to his clients and is always very transparent with the services he thinks will actually benefit your business — he won't sell you on stuff you don't need. He is communicative, timely, and personable.”
Want this looked at by someone who's done it?
A 60-minute working session on your firm's marketing — what to fix first, what to stop paying for. $250, and it credits toward any future project.
Book your session