What We Learned Auditing 351 Family Law Firms
Patterns from the 2026 Family Law Search Visibility Benchmark: the critical gap most firms sit in, the $2.4M/month in PPC spend, and what the top scorers do differently.
By Josh Kilen · Updated June 9, 2026
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For the 2026 benchmark we audited 351 family law firms across 20 mid-size markets in 15 states. The dataset says things firm owners feel but can’t usually prove — about invisibility, about wasted ad spend, about how low the bar actually is. This article walks the patterns.
The audit: what we measured and why
The headline numbers: 54/100 average, 56% in the critical gap
The $2.4M/month finding: paid traffic nobody converts
What the 90+ scorers do differently
The opportunity hiding in mid-size markets
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