How Much Should a Family Law Firm Spend on Marketing?
Benchmarks and the math behind a family law marketing budget: percentage of revenue, cost per case by channel, and the spending floor below which campaigns starve.
By Josh Kilen · Updated June 9, 2026
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The honest answer is a range, and the range depends on whether you’re maintaining a full pipeline or building one. This article gives you the math to find your number instead of borrowing someone else’s.
The percentage-of-revenue starting point
Cost per signed case, by channel
The spending floor: why underfunded campaigns fail slowly
Growth mode vs. maintenance mode budgets
Where firms overspend without noticing
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